South west airlines case study ppt

It will also enable Southwest Airlines to directly compete with full service players such as United and Continental, as well as American and Delta. The overall impact of higher supplier bargaining power is that it lowers the overall profitability of Regional Airlines.

Very little water is reaching the Gulf of California. Key operation parameters of sw Passenger Load factor- is the percentage of a plane filled with paying passengers. Use strategy to sustain market leadership. One of the lessons Southwest Airlines Co. Southwest is also one airline that offers two bags free for its customers.

Campbell, Technological factors Technological developments have both created new opportunities as well as threats for Southwest Airlines.

It has also enabled Southwest Airline to expand its outreach directly to consumers through e-commerce. In ,sept terrorist attacks,SW managed to post a profit.

Because airlines use a handful of high-level software products like OpsSuite and then build a large number of products on top of them—and any software rollout risks problems which can delay flights—these setups can be extremely complicated. Future trends and requirements for change based on these trends can be identified through this analytical tool Johnson, et al, In order to complete our work we must access remote regions case study: Recently, a law has been passed to repeal the Wright Amendment to be in effect in Thompson and Gamble, For Southwest, those cumbersome fax machines and whiteboards might just be a thing of the past.

Looking Ahead Increase more non stop flights Enrich operation system Include daily non stop flights in busy air traffic route. The company should move on with its plan to add 33 new Boeing s aircrafts and retire 40 of its Classic aircrafts, which will result in a combined fleet of aircraft.

The limited travel out of the Dallas area provided Southwest with its first slogan: SWA sent support personnel to the affected Florida cities to help restore company facilities to allow the local area employees to deal with their own damaged properties.

Using points, travelers have the flexibility to cancel or reschedule flights at any time. Kelleher has arrived at important board meetings on a Harley Davidson motorcycle wearing blue jeans and a plain t-shirt. This is in contrast to other airlines that focus on airport hubs, where customers are picked up from out-of-the-way airports and transported to a hub airport first, before catching a connecting flight to their desired destinations.

International Types of Source: In Essential of Strategic Management.

Southwest Airlines Co. - PowerPoint PPT Presentation

Southwest is going through an exercise of upgrading their technology and applications that are 15, 20, and even 25 years old. This strategy provides potential consumers with the notion of quick and inexpensive travel, an option that simply driving lacks.

Operations Management at Southwest Airlines

Using Lean Six Sigma and some of the concepts of Six Sigma has made them very successful in an otherwise failing industry. Southwest is the highest-performing airline stock on the Dow Jones Transportation Average, and expanded to serve several international destinations in Planes that were supposed to fly to another airport and depart from that second airport can no longer make it in time for their next scheduled flight.

Market Development The new Boeing s planes will allow Southwest Airlines to fly longer distances.

Southwest Airlines offers Employees the Freedom to learn and grow.

What specifically makes Southwest Airlines so great. The Five Forces analysis is as follows: Southwest looks for employees who fit the culture of the organization. It sets ethical standards for secondary school members that speak to the It will reduce the bargaining power of the buyers plus it will provide an opportunity to the firm to streamline its sales and production process.

Porter Five Forces is a holistic strategy framework that took strategic decision away from just analyzing the present competition. It significantly reduces the window of extraordinary profits for the new firms thus discourage new players in the industry. In the hypercompetitive, operationally focused airlines industry, OTP is a closely monitored metric.

Southwest Airline’s billion dollar expansion created the most expansive network of any low-fare carrier in the United States (Jones, ). However, employees from AirTran decided to unionize prior to the completion of this merger, in order to protect their interests. Southwest Airlines had 18% of the domestic revenue passenger miles market share for July to June This falls just behind the market share leader, American Airlines (AAL) with %.

Investor Relations

Case Study: Assessing Financial Future of Southwest Airlines. Prepare a comprehensive 2,word financial analysis (excluding tables, figures, and addenda) of a chosen company following the nine-step assessment process detailed in Assessing South West Airliness Future Financial Health.

Southwest Airlines Case Study Thousands of people travel by air; Southwest Airlines provides low-fare air transportation service among 58 cities in the United States. Southwest’s corporate strategy in areas of human resources, financial control, employee motivation and promotion, frequent communications between different levels, and the hardness for other airlines to duplicate are also factors which go with the “Short-Haul” strategy, differentiating Southwest from the rest of airlines, and therefore.

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South west airlines case study ppt
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Analyzing Southwest Airlines' Market Share (LUV) | Investopedia