Reservation system for these airlines are so important that when these companies need to make sweeping IT upgrades, their relationships with customers and their brands can be tarnished if things go awry.
Classify and describe the problems each airline faced in implementing its new reservation system. Focusing on controllable risks won't completely eliminate risk but it will quickly cut it down.
The key risk factors that should be considered are the project size, project structure, and experience with technology. Both companies were founded within the past two decades and have quickly grown into industry powerhouses. In general, the fastest way to reduce the overall risk quotient for a project is to tackle the controllable risks early in the project.
Upgrading reservations systems carries special risks. JetBlue also sold smaller numbers of seats on the flights that did take off that day. This turned out to be a poor decision, as the weather conditions prevented the flights from taking off and passengers were stranded for as long as 10 hours.
JetBlue made sure to switch its files over to Sabre's servers on a Friday night, because Saturday flight traffic is typically very low. Each risk should be evaluated based both on its probability and on the impact that it would cause if it happens.
In FebruaryJetBlue tried to operate flights during a blizzard when all other major airlines had already canceled their flights. Technical risks can be controlled by moving them forward in the project so that they are proven out nearly immediately. In contrast, JetBlue had the advantage of seeing WestJet begin its implementation months before, so it was able to avoid many of the pitfalls that WestJet endured.
JetBlue management realized in the wake of the crisis that the airline's IT infrastructure, although sufficient to deal with normal day-to-day conditions, was not robust enough to handle a crisis of this magnitude.
All of the data generated by these transactions are stored centrally within the system. The time had come for both JetBlue and WestJet to upgrade their reservation systems. It also serves as yet another reminder of how successfully planning for and implementing new technology is just as valuable as the technology itself.
WestJet had not anticipated the transfer time required to move the files and failed to reduce its passenger loads on flights operating immediately after the changeover. The other factor to evaluate when looking at a risk is its duration--how long that it can have a potential impact on the project.
Airlines such as WestJet and JetBlue promote low-cost and high-efficiency carriers by giving extremely competitive fares and outstanding customer service.
Describe the steps you would have taken to control the risk in these projects. The goal is to collect all the risks. The migration required WestJet agents to go through complex steps to process the data. For the time being, WestJet is hoping to return to growth before pursuing these measures.
For instance, the loss of a subject matter expert early in the project is a risk because their input is still needed. Later on in the project, the loss of the functional analyst has a smaller potential impact for the project.
The loss of a key team member may have a low probability; however, the impact to the project can be great. In order to get a consistent number for all of the risks, multiply the probability which should be per interval of duration by the impact and finally multiply that by the duration.
Angry flyers expressed outrage on Facebook and flooded WestJet's site, causing the repeated crashes. JetBlue also sold smaller numbers of seats on the flights that did take off that day.
The step is to inventory the situation. Dec 05, · CHAPTER JETBLUE AND WESTJET: A TALE OF TWO INFORMATION SYSTEM PROJECTS. In order to get a consistent number for all of the risks, multiply the probability which should be per interval of duration by the impact and finally multiply that by the duration.
The resulting number is a single number, a risk quotient. Please read and review the Chapter 14 Case Study: JetBlue and WestJet: A Tale of Two IS Projects (page of your text) After your review, please answer the following questions and formulate them into an APA formatted paper: 1.
JetBlue and WestJet: A Tale of Two IS Projects The case of JetBlue and WestJet implementation of information system in their operations to enhance services delivery portrays the benefits of such IS systems, as well as the glitches and risks that come with such system implementation, particularly if due diligence is not taken on the viability of such systems.
JetBlue and WestJet: A Tale of Two IS Projects CASE STUDY I n recent years, the airline industry has seen several low-cost, high-efficiency carriers rise to prominence using a recipe of extremely competitive fares and outstanding customer service.
JetBlue and Westjet: A Tale of Two IS Projects Week 8 Checkpoint Case Study Questions By: Cicely Sawin 3/21/ IT/ Catherine Williams Over the past years, customers have been heavily relying on airline reservation systems to book their tickets, reserve seats, pay.
Transcript of JetBlue and WestJet: A Tale of Two IS Projects.
Each of these two companies have taken a risk of upgrading a full and valuable database. WestJet the first company to try the upgrade was unfortunate due to its poor project management study.
JetBlue was lucky enough to be the second company to implement the upgrade.Case study jetblue and westjet a tale of two is projects