Aravind eye hospital case study analysis

This was not an insignificant problem — whilst the treatment itself — diagnosis, operation and after-care — is well-developed in the eye hospitals of the world, it comes at a price. The hospital provided different kinds of rooms class A, B and C, each with somewhat different levels of privacy and facilities and consequently different price levels.

The hospital opened in Pondicherry was expected to reach out to some of the villages in Andhra Pradesh, another adjoining state. A quarter of the professional staff defects each year to better-paid jobs in the private sector, the system says. Since its inception, the Aravind group of hospitals had screened 3.

Aravind Eye Health Care Operations Harvard Case Solution & Analysis

Looked long and hard at other fields where the same challenge of carrying out activities systematically, reproducibly and to a high quality standard — but at low cost — and eventually developed a new approach to the eye care problem.

The fourth principle is of sustainability wherein they set the prices not so much based on what it costs us but on how much the various economic strata of the community can afford to pay. If they agreed to go to surgery then they were taken to the base hospital after lunch.

Starting with an bed clinic inDr.

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This training was designed after the training program for ophthalmic assistants that Dr. The aim is to ensure that the patient regardless of www. V has said they are "building an organization that seems to be linked to the higher consciousness.

Aravind Eye Hospital, Madurai, India: In Service for Sight Marketing Strategy Analysis & Solution

The Theni hospital did eye camps in two districts in the adjoining state of Kerala. In mature markets the profitability is often stable but the market potential is less as most of the players have already taken market share based on the segment they are serving.

According to C K Prahalad, 'If we can start thinking commercially about the poor, and respect them as customers rather than as wards of the state, we have a fundamentally different way of thinking about product development, use of technology, scaling and price performance.

Aravind Eye Hospital Madurai India: In Service for Sight Harvard Case Solution & Analysis

Of considerable importance is the fact that this treatment is not provided at low cost by compromising on quality. Eye Screening of School Children was another program aimed at screening school children for eye defects and taking corrective measures early.

The hospital met the cost of surgery including cost of IOLs, sutures and post-operative medication for forty days, of which the government reimbursed to the extent of Rs. Venkataswamy, now 74 years old, had a goal to spread the Aravind model to every nook and corner of India, Asia, and Africa.

The camps were held usually on Saturdays and Sundays and started early in the morning. Aravind Eye Hospital Case Study US Army-Baylor Masters of Health Administration Marketing Management MMKT Situation Analysis.

Cataracts are the leading cause of blindness in developing countries, accounting for nearly 70% of the Aravind Eye Care System is necessary to meet the demand. The case writer decided to study how Aravind Hospital functions. the eye hospital at Madurai was able to earn a profit of over 51% during The case writer has been appointed as a consultant by the hospital administrator of the Madurai facility of the Aravind Eye Hospital to advice Dr.

Dr. and Africa and all over the Main.

Aravind Eye Hospital Madurai India: In Service for Sight Harvard Case Solution & Analysis

Social Enterprise Case Series Social Enterprise Institute Northeastern University The Gift of Sight A recent Aravind Eye Hospital research study quantified their economic and social impact on post-surgery Indian cataract patients.

The study indicated that 85% of men and 58% of women. Marketing & Sales Case Study Analysis and Solution.

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At Fern Fort University, we use Harvard Business Review (HBR) marketing principles and framework to analyze Aravind Eye Hospital, Madurai, India: In Service for Sight case study.

Aravind Eye Hospital Introduction Established in with the mission to eliminating needless blindness, Aravind is the largest and most productive eye care facility in the world. The Aravind Eye Hospital, Madurai, India: in service for sight - HBR Case Study - (Updated ) From Market Driven to Market Driving - A Strategic Management Framework for Eye Care Service Delivery Organisations in Developing Countries -

Aravind eye hospital case study analysis
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